The K Word

Fifteen Design. (2018, January 17). The best seo memes of 2018. Fifteen Design .  https://www.fifteendesign.co.uk/blog/the-best-seo-memes-of-2018/      Social media contributes, indirectly, to off-page SEO optimization. Whether it be content sharing or influencer marketing, various aspects of social media can help with your website's SEO strategy. Somewhat recent research shows that a correlation between the number of social shares and its engagement rate leads to higher organic search rankings (Kim, 2016). Turns out that the content people engage with on social is the same content that makes them click on URLs in search engine results.  Kim, L. (2016, September 5). What's the real relationship between organic rankings & social shares? (hint: They're related, but not the way you think). Moz .  https://moz.com/blog/relationship-between-organic-rankings-and-social-shares      While the graphic above is relative, real examples show that when...

Source: (In Twitter [ArtGalleryofNSW]).       A majority of brands nowadays are using social media to promote their company and product, to connect with customers, and to generate brand conversation. Being comfortable with using social media is very important as it has become the future of marketing. Brands should use multiple platforms instead of choosing one and neglecting the others (Business.com, 2020). Today's top platforms include Instagram, Facebook, Twitter, LinkedIn, and Pinterest. By posting on multiple platforms, brands will be a part of multiple communities and will be able to reach more people (Business.com, 2020). Size aside, if your business isn't on social media, you could be missing out on valuable opportunities such as acquiring new customers and insights into brand, audience, and competition.  What Platform to choose       Marketers at Blue Corona always ask their clients three questions; (1) are you B2B, B2C, or both, (2...