Unique Visitors: What makes you stand out?
The metric of unique visitors is defined as "the number of individual people within a defined reporting timeframe that visited a site" (Reed College of Media, 2021). This metric falls under the category of acquisition metrics as it is indicative of how effective your marketing strategies are at bringing users to your site (Abbamonte, 2019). This metric is important to measure for websites because it tells a business what kind of traffic they're getting, how much, and as an industry comparison (Schneider, 2021). Unique visitors are important for building website reach or for selling advertising. When the number of unique visitors coming to your site is increasing, it means that your business is experiencing brand growth and presence (Indeed, 2021). Visitors are counted through the use of softwares such as IP address or cookies. IP Address When a user visits your website, Google Analytics will collect their IP address after a hit is delivered,...