Likes, Tweets, and Bounce Rates, Oh My!
Source: (In Twitter [ArtGalleryofNSW]). A majority of brands nowadays are using social media to promote their company and product, to connect with customers, and to generate brand conversation. Being comfortable with using social media is very important as it has become the future of marketing. Brands should use multiple platforms instead of choosing one and neglecting the others (Business.com, 2020). Today's top platforms include Instagram, Facebook, Twitter, LinkedIn, and Pinterest. By posting on multiple platforms, brands will be a part of multiple communities and will be able to reach more people (Business.com, 2020). Size aside, if your business isn't on social media, you could be missing out on valuable opportunities such as acquiring new customers and insights into brand, audience, and competition. What Platform to choose Marketers at Blue Corona always ask their clients three questions; (1) are you B2B, B2C, or both, (2...