The K Word

Fifteen Design. (2018, January 17). The best seo memes of 2018. Fifteen Design .  https://www.fifteendesign.co.uk/blog/the-best-seo-memes-of-2018/      Social media contributes, indirectly, to off-page SEO optimization. Whether it be content sharing or influencer marketing, various aspects of social media can help with your website's SEO strategy. Somewhat recent research shows that a correlation between the number of social shares and its engagement rate leads to higher organic search rankings (Kim, 2016). Turns out that the content people engage with on social is the same content that makes them click on URLs in search engine results.  Kim, L. (2016, September 5). What's the real relationship between organic rankings & social shares? (hint: They're related, but not the way you think). Moz .  https://moz.com/blog/relationship-between-organic-rankings-and-social-shares      While the graphic above is relative, real examples show that when...

Munoz, J. (2020, March 13). Success story #1 allbirds - dyed in the wool simplicity. Artichoke Marketing .  https://artichoke.marketing/en/success-story-1-allbirds-dyed-in-the-wool-simplicity/ Allbirds is a clothing company founded by Tim Brown and Joey Zwillinger in 2016. Brown, a former New Zealand footballer (soccer player), thought up the idea for his shoes during his time as vice-captain of the New Zealand team. Brown says, "part of my job was to wear sponsored sportswear and footwear from the big apparel companies. My initial insight was that footwear had become overdesigned, over-logoed, and overly bright... so the early idea was: make a very simply silhouette" (Blakely, 2018). Allbirds' sneakers are the plainest you will ever see and contain no logos except for the sole. After his retirement, Brown teamed up with Joey Zwillinger, a renewable materials expert where they developed a sustainable wool that could be used to make sneakers (Allbirds, n.d.). They named t...

Hasic, M. (2020, September 4). SEMrush review: #1 seo tool for serious internet marketers. Mobidea .  https://www.mobidea.com/academy/semrush-review/      Even though I am not new to this area of marketing, SEMrush is something that is new to me. I have used other search engine optimization tools including Moz, but this is the first time I've tried my hand at SEMrush. SEMrush is a search engine optimization tool that helps businesses with competitive intelligence research and their SEO strategy (Hasic, 2020). SEMrush can be used by any kind of marketer and is very helpful for developing the best SEO strategy possible. The platform offers a variety of marketing tools such as organic research, traffic analytics, keyword gap, site audit, position tracking, etc (SEMrush, n.d.-a). The SEMrush SEO toolkit lessons are very helpful in learning how to use SEMrush as well as certain aspects that pertain to creating a project.  Benefits        SEMrush p...

Source: (In Twitter [ArtGalleryofNSW]).       A majority of brands nowadays are using social media to promote their company and product, to connect with customers, and to generate brand conversation. Being comfortable with using social media is very important as it has become the future of marketing. Brands should use multiple platforms instead of choosing one and neglecting the others (Business.com, 2020). Today's top platforms include Instagram, Facebook, Twitter, LinkedIn, and Pinterest. By posting on multiple platforms, brands will be a part of multiple communities and will be able to reach more people (Business.com, 2020). Size aside, if your business isn't on social media, you could be missing out on valuable opportunities such as acquiring new customers and insights into brand, audience, and competition.  What Platform to choose       Marketers at Blue Corona always ask their clients three questions; (1) are you B2B, B2C, or both, (2...